Since we launched Tie The Knot Wedding Directory, we have picked up a lot of tips to help increase the SEO and online presence of our listed suppliers. A fair bit has changed since we first wrote this — couples don’t just Google any more, they ask AI assistants like ChatGPT, Gemini and Google’s AI Mode to recommend suppliers for them. So we’ve refreshed this guide for how search actually works now.

These tips will help even if you’re not in the wedding industry.

Utilise the space you are given

Updated August 2026

Many directories offer a full page to your business, so use it!

The old advice was “a minimum of 300 words”. That’s no longer enough. Google has confirmed there is no word count ranking factor — but in practice, a thin listing gives search engines and AI assistants almost nothing to work with, and 300 words simply doesn’t cover what a couple needs to know before they enquire.

Aim for 500–800 words. Treat 300 as an absolute floor, not a target. Beyond about 800 words you’re usually padding, and padding does more harm than good.

If you’re struggling to fill the space, answer the questions couples ask you most often in your enquiry emails. That’s your bio, written for you.

What matters far more than length is specifics. A 500-word bio packed with real detail will always beat a 900-word bio full of lovely adjectives. Make sure yours covers:

  • Exactly what you offer — name your services and packages
  • Where you cover — name your towns, cities and counties, not just “the South East”
  • Your prices — even a “packages start from £X” is enormously helpful
  • What’s included — hours, travel, second shooters, setup, delivery, whatever applies
  • How you work — your style, your approach, what a couple can expect on the day
  • How far ahead to book you — and whether you take last-minute bookings
  • A bit about you — how long you’ve been going, your training, your story

Write the way couples actually search

This is the big change. Couples now type — and speak — full questions rather than two-word searches. Things like “who does relaxed documentary-style wedding photography in West Sussex?” or “vegan wedding cake maker near Chichester”.

AI assistants answer those questions by looking for businesses whose information is clear, specific and easy to verify. Vague copy gets skipped, because a machine won’t risk recommending a business it isn’t confident about.

So write in plain, direct sentences. Rather than “we create truly magical florals for your special day”, try “we’re a family-run florist based in Chichester, covering West Sussex, Hampshire and Surrey. Bridal bouquets start from £95 and full venue styling from £450.”

The second version tells a search engine, an AI assistant and a real couple everything they need. The first tells nobody anything.

Keep your details identical everywhere

This one is quick, free, and hugely underrated.

Your business name, address and phone number should match exactly across your website, your Google Business Profile, your social media and every single directory you’re listed on. AI assistants cross-check your details across multiple sources before they’ll recommend you. One old phone number, or a business name written three slightly different ways, is enough for you to be quietly passed over in favour of a “safer” answer.

Set aside twenty minutes, list everywhere you appear online, and check them line by line. It’s worth it.

The same goes for old listings you’ve forgotten about — abandoned or duplicate listings actively dilute your signal. Either update them or get them removed.

Images and video

Every Tie The Knot Wedding Directory Listing includes up to 5 images and 1 video. Use all of them. We add a link from each of your images back to your listing, to help more people find you.

A few things that make a real difference:

  • Name your image files before you upload them. bridal-hair-chichester.jpg works far harder than IMG_4821.jpg. This takes seconds and most suppliers never do it.
  • Include your business name or logo in at least one image, so it’s obvious at a glance who you are and what you offer.
  • Show your actual work, not stock photos. Real weddings, real couples, real setups.
  • Add your video. Platinum members can also add YouTube and video links — and video is brilliant if you’re struggling to fill your word count.

Links — add ALL of them!

We check every link on every listing to make sure none are broken (many are!). While we’re checking, we very often find a supplier has more links on their own website than they’ve added to their listing — they’re on LinkedIn or Pinterest, but it never made it onto the listing. It’s an easy win to miss.

Add every single one: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube and your Google Business Profile.

Always use the full address, including the https:// — for example: https://facebook.com/tietheknot2017

Google Business Profile

You may still know this as Google My Business — it’s been called Google Business Profile for a while now, and it’s more important than ever, because it’s one of the main sources AI assistants pull local business information from.

If you have one, add the link to your listing bio. And make sure the profile itself is complete: services, opening hours, service areas, photos and a proper description.

Reviews matter enormously here. A steady trickle of new reviews counts for more than a big burst all at once, and both the volume and the recency feed into how AI tools describe your business. Ask every happy couple, and reply to every review you get.

See our Google Reviews here

Guest Posts

Tie The Knot Wedding Directory is happy for you to submit your Guest Posts for consideration. Think of it as another listing promoting your business — and a chance to answer the questions couples are actually asking.

Guest Post hosting is free for our Platinum members. Non-members are very welcome, please see here

For inspiration, take a look at some of our Guest Posts

Multiple listings

If you offer more than one service, consider a second or even third listing. You can link these back to your main listing, or keep them completely separate — whichever suits you.

Platinum members can also appear in unlimited categories, which is the easiest way to be found by couples searching in slightly different ways.

Review and refresh

Keep it fresh! Check your listing regularly — add new links, swap in new images, and update your bio as your prices, packages and service areas change. Nothing puts a couple off faster than an enquiry about a package you stopped offering two years ago.

Diary a reminder to look at it every few months. And keep an eye on your renewal dates: Our Silver listings run for 180 days and need renewing, while Platinum listings run for 365 days and can be set to renew automatically.

You can amend your listing with us at any time.

Share, share, share!

It’s all about getting YOUR business seen and your target audience contacting you. Share your listing — not just once, but regularly. We share for you, but the more you share too, the further it travels.

And tag us in your posts, whether on Facebook, Instagram, X, LinkedIn, TikTok or Pinterest, so we can share you even further.

Your quick checklist

  • Bio of 500–800 words, packed with specifics
  • Locations, services and starting prices clearly stated
  • Business name, address and phone identical everywhere online
  • All 5 images used, with proper file names
  • Video added
  • Every social and website link included, in full
  • Google Business Profile linked and complete
  • Reviews coming in steadily
  • Listing reviewed and refreshed every few months
  • Listing shared regularly — and us tagged i

Create your listing here

Cover photo courtesy of Covered In Style

Share this
FacebookXLinkedInPinterest

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.