Since we launched Tie The Knot Wedding Directory, we have picked up a lot of tips to help increase the SEO and online presence of our listed suppliers. A fair bit has changed since we first wrote this — couples don't just Google any more, they ask AI assistants like ChatGPT, Gemini and Google's AI Mode to recommend suppliers for them. So we've refreshed this guide for how search actually works now.
These tips will help even if you're not in the wedding industry.
Utilise the space you are givenUpdated August 2026
Many directories offer a full page to your business, so use it!
The old advice was "a minimum of 300 words". That's no longer enough. Google has confirmed there is no word count ranking factor — but in practice, a thin listing gives search engines and AI assistants almost nothing to work with, and 300 words simply doesn't cover what a couple needs to know before they enquire.
Aim for 500–800 words.&nbs…