When searching for the best suppliers for your wedding, you’ll see many businesses advertising themselves as “award-winning.” It sounds impressive, but what does that actually mean? Are these awards a mark of true excellence, or just a clever marketing gimmick?
This isn’t about criticising suppliers who use awards in their promotions—many offer fantastic services. But as a couple investing in one of the biggest days of your life, you deserve to know the reality: wedding industry awards are often more about money and marketing than genuine quality.
How Wedding Awards Really WorkUnlike regulated industries, where awards are based on strict assessments and measurable performance, most wedding awards don’t actually evaluate suppliers in action. Instead, they operate as a pay-to-play system where recognition can often be bought rather than earned. Here’s how:
1️⃣ No Real Vetting or Assessment…